I'm happy today and I was yesterday. Lots of creative things going on! I've written before about how I get so frustrated by the pace of business. So many of my ideas have to wait to get developed, mostly because we're still developing the ones I had two years ago.
I hadn't heard from one of our partners for a long time, and they surprised me yesterday by calling and asking me to help them with some copy concepts to take our joint project to the next level. I find that big fun.
I had a serious talk with my designers early this week to talk about managing our projects more strategically and to talk about follow-through. Just like all of the designers I've had here, they give priority to client projects and leave mine to languish. To them, the client's needs are more pressing because they're more immediate. I say MY projects are just as important because mine are what move the company forward. Part of it is my fault. I don't set firm deadlines and if I do, I don't follow up on them. They asked me to work harder on that, so we all have a new focus. Now they're back to focusing on our newest collection, our latest wedding story for the wedding home page, and our Mutoh contest essay and "video." We all seem to have a new energy about our internal projects, which allow them, I think, even more creativity than they experience with client projects.
I am having SUCH a good time with the Mutoh project. I downloaded some of the top videos submitted for last year's competition to see what we're up against and there were those of us who made unkind remarks about them. "Surely we can beat those," I think to myself arrogantly. But the Mutoh judges may prefer the grainy, deadly serious, excrutiatingly long videos from their typical retailers. Ours is serious but also plain silly. (Please refer to a previous blog entry regarding sad faces.) If we don't win, so what? I had a blast doing it. M.



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